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Formative Research

NURHI began with a year of discovery where the project conducted a number of studies and assessments to inform its programming:

Using data to inform the strategies and approaches to the program is critical for designing a successful consumer-led family planning program. The findings from the discovery phase helped NURHI to understand in depth the family planning landscape in the four program cities and gain insightful knowledge into the critical levers for change. The discovery phase allowed for the project to conduct stakeholder consultation and consensus building for framing key messages around family planning and also ensured that a solid foundation was built to successfully implement program interventions.